Anheuser-Busch Brand Manager- Miami, FL in Miami, Florida

Brand Manager- Miami, FL

About Anheuser-Busch

Budweiser. Bud Light. Stella Artois. Over 19 billion dollar brands, to be exact. But there’s more to us than a portfolio of top notch brands.

We are a company built on a dream. We have a vision that we share with our wholesalers, retailers, consumers and partners. We want to brew great beers that can not only be enjoyed responsibly but which are also created with a low impact on the environment.

We are a company of go-getters dedicated to providing unparalleled quality and results.We take pride in our work, regardless of the task or department.Over 160 years, we’ve grown to operate 15 breweries, 17 distributorships and 23 agricultural packaging facilities across the United States. And ourBrewmasters still taste every batch made at every brewery before being packaged and sent to market.

We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed.

At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you.

Want to learn more? Visit us at anheuser-busch.com/careers.

As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

Description

Brand Manager, Regional Marketing

Reporting into theMarketing Director Southeast Region, this position will be based in Miami, FLand is responsible for managing the marketing plan of a selected group ofAnheuser-Busch core and emerging brands in the Southeast region (FL, GA, SC,NC, TN, AL, & MS).

The Brand manager willlead implementation of the national calendar and development of localinitiatives. The main objective is to drive local relevancy whilemaintaining the national brand strategy and supporting national/regional brandobjectives and goals.

This position will drivecommercial integration between marketing and sales, and will be the brandsteward among external and internal regional stake holders.

This description is notintended to be construed as an exhaustive list of responsibilities, duties, orskills required for the job position. This job position may be changed orassume additional duties at any time. The employee may be requested to performdifferent or additional duties as assigned.

Duties andResponsibilities

  • Responsible for Regional Marketing Calendar implementation and development of local campaigns and relevant content.

  • Manage Local brand budgets and agency relationships.

  • Writing and presenting campaign briefs.

  • Leads marketing program integration with local Media and Experiential teams.

  • Communicate initiatives to a diverse group of key stakeholders: NYC HQ Brand Teams, Region Sales Team, Trade Marketing Team, Key Account Managers and Wholesaler partners.

  • Collaborates with National and Regional Marketing teams to develop annual brand plans.

  • Provides input to selected national marketing projects and serves as a regional subject matter expert.

  • Seeks opportunities to bring innovative solutions to meet changing local business needs.

  • Partners with sales organization and wholesaler to understand local market and customer needs and identify new ideas and programs that deliver on those opportunities.

  • Understands trends, competitive market data and consumer insights to drive actionable marketing programs and measureable results.

  • Lead marketing/innovation projects and interact with all levels of internal and external contacts.

  • This job has no direct supervisory responsibilities.

Qualifications

Qualifications:

  • Bachelor’s degree (B.A.) from four year college or university.

  • At least 4-5 years of experience in consumer packaged goods marketing, brand management, advertising/marketing account management or sponsorship activation.

  • Highly entrepreneurial but also collaborative; demonstrated ability to develop effective marketing programs.

  • Proven ability to provide clear leadership and direction to cross-functional teams.

  • Ability to drive results by a combination of perseverance and influencing skills.

Job Sales

Primary Location United States-Florida-Miami-Region 2

Schedule Full-time

Job Type Permanent

Req ID 18012990